AUTUMN

Client: School Project
Categories: Restaurant Branding

 

Autumn is a restaurant focused on bringing attention to the issue of GMO foods usage. GMOs lead to alteration in the quality and characteristic of the plant in question. How safe is the food we are consuming? It introduces new risks to food security, environment, human health. The concept of this restaurant is to advocate strong rejection of the use of GMO foods and seeks to inform people to choose foods that benefit the shared environment and promotes fair relationships and a good quality of life for all involved. Autumn primarily serves seasonal foods and all foods are from organic farming. The idea of butterfly symbol comes from Butterfly Effect, which means small causes can have huge effects. 

是個反基因改良的餐廳，主打所有食物來源皆不使用非天然物質的農產品。目的在於告知大中有機農業不像是基改食物對環境及人體帶來影響，大家選擇的食品應利於保護我們共享的生存環境，同時促進自然界的公平與和諧共生。設計理念以自然為主體，蝴蝶形態商標概念來自於蝴蝶效應，象徵微小的變化也能帶動整個系統長期的巨大連鎖反應。輔助圖形則是使用美國前三大最常被作為基改食品的玉米來傳達。